A Brief History and a few Memories of
North Avenue Rollerway
by Jim Norini and Deb Damen
The Chicago years
By June of 1941 Steve had found a corner
on North Avenue and River Road for rent. There wasn't much around then,
Amlings Flowerland down the street, Art and Ann Fritz's pony rides, the
Cook County fair grounds across the way. Thompson's Stebles, and
Holderhoff's Chicken farm to the east. Although the area wasn't heavily
populated all, all these businesses seemed to be prospering so why not
give it a try.
It didn't take any convincing to get
Verlin to agree, she had continued to roller skate. Madison Gardens,
White City, The Roller Bowl. "Madison always closes down during the
summer, why not give people a place to skate in the summer?" she said
"Maybe we could even get Happy to play the organ". (Happy Johnson was
the Madison Organist). Grandpa and Granny Culpepper again gave them
whatever money they had saved. Steve's parents refused, it wasn't the
responsible thing to do. They were back in business by the end of June,
again as the Silver Rollerway, now in Chicago. Business was good but not
without it's problems. The war brought fuel rationing. Businesses were
not allowed to operate in the evenings to conserve fuel. Steve came up
with a solution, he brought his own generator. The tent blew away, they
continued as the "Silver Rollerway Open Air Roller Rink" until they
could buy a new tent. The next setback came when the new tent burned
down leaving them only with their now rope burned portable skating floor
and their organ which Steve had managed to get out before the flames
engulfed the tent. Yet another setback, they came to work to discover
their floor had been stolen. Years later Steve was at a roller rink with
rope burns and knew this was his stolen floor.
Time to build a building. The war years
had been good for their pocket book. Steve claimed his strict rules of
conduct made it a success, Verlin said her policy of never charging
servicemen was the reason, whichever, they had saved enough money to buy
the land, they could get a loan for the building, why not take one more
chance.
In 1945 they built a steel Metzger
building and opened their new roller rink as the North Avenue Rollerway.
The next years were good ones, Tom had returned from service and Carol
was growing up, life was great. The hours were long, for in addition to
the rink, they opened a miniature golf course, a frozen custard stand, a
shooting gallery Steve had purchased from a carnival that passed through
and an archery range. Even Tom had turned entrepreneurial, he opened a
spill the milk game. It was truly a family business, Steve continued to
play the organ when HappyJohnson couldn't make it in. Verlin sold the
tickets, Grandpa and Granny pitched in on the golf course and archery
range. Tom guarded the floor, except during the waltz, that was reserved
to skate with his mother.
In 1951 the rink burned down. North was
left but the twisted beams of the steel building. The family was
devastated, the insurance proceeds were minimal, the business profits
had gone to pay off the building and make necessary repairs, they were
back to where they started. Art and Ann Fritz, the rink's neighbor and
owners of Kiddieland, came over to see their good friends Steve and
Verlin, let us help, we will give you the money to rebuild and be
partners. Verlin wanted to accept their generosity, but Steve did not,
he told Verlin, "I've got one partner now, YOU, and we can't get along".
Steve had tasted success and was never going to have a boss or partner
to answer to again. This wasn't exactly true, for as often as he told me
the "no partners story" he also said "I may be the brains of this
business but she's (Verlin) the boss". So you see, for the next forty
years he had both a partner and a boss.
They convinced a bank to lend them the
money to rebuild and in 1951 they built a new building, masonry with
wooden trusses this time. Just as before, Verlin worked alongside of
Steve building their new rink. They built trusses, pulled wire, put in
the plumbing, and painted together. They had done it all before back in
Gary, and this time they could afford help. They hired a carpenter to
assist them. "Curly Cue Johnson" Tom used to call him, just look at the
trim around the rink and you'll know how he got that nickname.
When completed it was was a beautiful
building. 100 x 160 feet giving them the right to stretch the trugh a
little and boast the biggest and most modern roller rink in the country.
Business came back strong, Tom came home from school to join them full
time again. Madison Garden had announced it was going to close, things
were looking very good. Now that Carol was a young lady and tom was here
to run the business, Steve and Verlin were able to take some time off.
They began their annual trips to Florida, as time passed, vacations of
weeks turned to months then to the entire winter, they had worked hard
and Tom was capable to taking care of the business, why not enjoy life.
There was one thing nagging at Verlin.
Shortly after rebuilding and basting of the largest rink in the country
someone had built a bigger and better one, just miles from them on the
northwest side of Chicago. We've got to expand she stated, "why" asked
Steve, "because we have to be the biggest" she answered. That
certainly was one reason but there was another.
During the past few years, Verlin had
gotten the bug of competitive roller skating. She had started a dance,
figure and speed club, she attended meets and the national
championships. What she really wanted was to host the national
championships in her rink, the biggest and most modern roller rink in
the country, and of course have her son and daughter win that
championship. Verlin was the epitome of a skating mother. Remember,
Steve was the brains, but she was the boss, and the expansion plans were
on. Steve staked out the new addition, Verlin pulled up the stakes
and moved them farther away. Steve moved them back. They finally agreed
on an addition of 80 feet to the north and 40 feet to the east. Verlin
let Steve think she was compromising but the new dimension were just
about where Verling move the stakes to in the first place.
The addition was completed in 1955 and
the following year they did indeed host the national championships,
something they did again in 1964 and 1967, and were again able to boast
the largest roller rink in the country.